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Tao Tao

COO and Co-Founder
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About Tao Tao

Tao Tao is the Co-Founder and Chief Operating Officer (COO) at GetYourGuide. He leads the company’s business operations.

Under Tao’s direction, GetYourGuide has grown into the leading global online booking platform for incredible travel experiences, with more than 110,000 activities offered to date. As COO, he ensures GetYourGuide’s business runs smoothly along its entire value chain.

Tao is a native of Beijing, China, and studied economics at Tilburg University and physics at the Swiss Federal Institute of Technology (ETH Zurich).



What Tao says about …

… his passion:

Building a company that unlocks unforgettable experiences for travelers everywhere. That truly excites me.

… what he has learned on his travels:

So much! From regional conflicts to local delicacies to ancient traditions or, the depth of natural wonders. To me, travel is all about learning, connecting, and joy.

… his sources of inspiration for personal growth:

There's a Chinese saying that resonates strongly with me. ‘Among three people walking together, there will definitely be one who can be my teacher.’ Once I have a clear problem in my mind, I seek inspiration from anywhere to solve that problem.

… why he went down the founder route after university:

I was simply excited about the idea of building something. Today, I’m grateful that I can work with incredible colleagues to build the global leader in travel experiences.

“We are operating in a fast evolving ecosystem. We truly believe that long-term success for GetYourGuide lies in creating win-win-win relationships with our partners that enable unique experiences for today’s travelers.”

Other Team Members

Johannes Reck
Johannes Reck
CEO and Co-Founder
Nils Chrestin
Nils Chrestin
Chief Financial Officer (CFO)
Ameet Ranadive
Ameet Ranadive
Chief Product Officer (CPO)
Emil Martinsek
Emil Martinsek
Chief Marketing Officer (CMO)

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