- New GetYourGuide research reveals over a third of British travellers (35%) would avoid bars and clubs when visiting the island
- Women are the least interested in boozing abroad, with nearly half of females (43%) considering going sober on their next holiday
- The Ibiza: Unplugged experience is priced at 40 euros, the average price of Ibiza club entry*, and features a sunrise hike, boat trip, yoga class and sound bath all in a half-day itinerary.
GetYourGuide, a leading platform to search and book unforgettable travel experiences, has teamed up with mental health advocate, best-selling author and long-standing broadcaster Fearne Cotton to urge Ibiza revellers to discover the alternative side of the island. Once revered as the global party capital, new research** from GetYourGuide reveals over a third of British travellers (35%) would actively avoid bars and clubs whilst on the White Isle.
Instead, Ayia Napa (49%), Rio De Janeiro (29%) and Mallorca (19%) were all revealed as having a bigger party reputation than the once iconic clubbers’ haven. Consumer behaviour and travel trends have shifted towards the rise of wellness tourism, further supported by GetYourGuide’s study which found 3 in 5 British travellers (58%) want to return from holiday feeling rested and revived. Women come out on top as the least interested in boozing abroad, with nearly half of females (43%) considering not drinking on their next holiday as “they don’t need it to have a good time”.
GetYourGuide has launched a brand-new experience for consumers to discover the side of Ibiza they’ll *actually be able* to remember.
With fifteen plus trips to Ibiza to her name, BBC Radio 2 DJ and founder and creator of the Happy Place brand Fearne Cotton has curated the ‘Ibiza: Unplugged’ experience in partnership with the travel booking platform based on her long love affair with the island.
GetYourGuide ambassador Fearne Cotton commented, “I first visited Ibiza 20 years ago and fell in love with the island’s energy and people. There’s something truly magical about this place and however hectic my life gets, a trip here will always bring me back to myself.
Over the last two decades I’ve discovered the best secret spots for sunrise hikes, chilly dips and soulful yoga sessions. And this summer I’m going to let you in on some of my hidden gems.
With GetYourGuide I’ve curated the perfect way to unplug and spend a chilled day in Ibiza, guided by true experts that know the island like the back of their hand. And the best thing about it? It’s all for the price of a club entry. So treat yourself to a night off!”
Ibiza Unplugged, is running on selected dates throughout August, and has been co-created with trusted GetYourGuide partner, Into The Island.
It's not just Fearne taking a new approach to holidaying, GetYourGuide and YouGov surveyed over 2,500 British travellers and found 1 in 3 (30%) avoid clubbing and hangovers to ensure they can make the most of their holiday activities. In equal measure it’s the cost of drinks (32%) and club entry (32%) which are putting over a third of British travellers off clubbing abroad. With Brits three times more likely to pick a holiday for having a well-known spa (13%) versus a famous nightclub (4%).
Benjy Potter, Spokesperson at GetYourGuide says, “Gone are the days of fly-and-flop as booking data and travellers themselves are telling us they want to immerse themselves in local culture and soak up the unique experiences a destination like Ibiza has to offer.
As 4 in 10 British travellers (37%) admit to drinking less on holidays now than they did five years ago, it opens up their itinerary to more opportunities for discovering their destination. If they can just peel themselves away from the bar, they’ll find a whole new side to Ibiza, beyond the buffet.”
Pablo Leonard, co-founder of Into The Island, says “I’m proud to have partnered with GetYourGuide and Fearne Cotton to highlight a side of the island that is often overlooked and only discovered if you’re truly in the know. Over the last four years we’ve seen an increase in demand for our hikes and 4X4 tours, as visitors to the island are learning there’s more to Ibiza than nightclubs and hangovers.”
Bookings go live today for ‘Ibiza: Unplugged’ on the GetYourGuide website and app – available on a first-come-first-serve basis on 1st, 8th, 15th and 22nd August 2025.
*According to MailOnline article claiming cheapest club entry to Amnesia starts at € 40 (30.06.24)
**GetYourGuide-owned survey conducted with YouGov with 2,543 UK-based adults aged 23+ who have travelled internationally (14th - 16th May 2025)
Notes to Editors
YouGov survey with a sample size of 2,543 UK-based adults aged 23+ who have travelled internationally. Fieldwork was undertaken between 14th - 16th May 2025.
GetYourGuide ‘Ibiza: Unplugged’ tour in partnership with Into The Island is live to book from today, available on 1st, 8th, 15th and 22nd August 2025 on a first-come-first-serve basis. Tickets are 40 euro and include a guided sunrise hike, 45-minute Hatha yoga class, 45-minute sound bath, picnic breakfast, 90-minute boat tour, and transport to and from a pick-up location. Link here
Please find a link to imagery and video of Fearne Cotton and the Ibiza Unplugged experience (here).
Contact getyourguide@havasred.com for any Fearne Cotton interview requests, enquires, or to request to review the experience.
About GetYourGuide
GetYourGuide is a leading global online marketplace to discover and book experiences worth travelling for. Travellers can use GetYourGuide to find things to do in more than 12,000 cities, including tours from local experts, exclusive access to must-see attractions, as well as immersive bucket-list experiences through its Originals by GetYourGuide offering. Since being founded, the GetYourGuide platform has sold more than 180 million tickets from 38,000 supply partners who leverage GetYourGuide’s easy-to-use platform to grow their businesses. For more information, follow GetYourGuide on LinkedIn, Instagram and TikTok and visit getyourguide.com.
