- New research from GetYourGuide reveals 4 in 10 British millennials have visited places they know from films, series, or books numerous times.
- GetYourGuide shows fans where they can experience the most iconic locations from the series and how TV moments inspire travel.
LONDON – Jan.29, 2026 – With today's (January 29th) launch of Bridgerton’s fourth season, the desire to visit the series’ locations is on the rise (+7000%*).
A recent survey by GetYourGuide, the leading global online marketplace for unforgettable travel experiences, among 1,000 British participants shows that the phenomenon of “set-jetting” is firmly established in the UK. 8 out of 10 Brits have or would like to visit places they know from films, series, or books, with almost a third (27%) saying they’d hunt down the exact bench from their favourite movie, just for the photo.
Who hasn’t dreamt of stepping into the footsteps of their favourite character, sipping a coffee in the exact same spot, or wandering through a setting that’s become iconic? Today, series are no longer just watched, they’re experienced.
According to the GetYourGuide consumer study**, 1 in 2 Brits have already visited a destination after seeing it on screen, with the trend being particularly strong among 25–34-year-olds (67%).
To mark the release of Bridgerton Season 4, GetYourGuide is shining a spotlight on the series that has captivated audiences and is offering experiences inspired by the locations that make them so iconic.
See the following breathtaking locations that brought Netflix’s global phenomenon to life:
Part of Queen Charlotte’s residence was filmed just north of Oxford. Blenheim Palace stood in for Buckingham Palace in the series, home to King George III and Queen Charlotte. In Episode 3 of Season 1, Daphne and Simon’s garden conversation marks a turning point in their relationship.
The Holburne Museum, Bath
The Holburne Museum serves as the façade of Lady Danbury’s residence. It features prominently in Episode 4 of Season 1, when Simon Basset attends a reception hosted by Lady Danbury, a key moment in his evolving relationship with Daphne Bridgerton. In Season 3, Lady Danbury hosts her Ball of the Four Seasons here. The location was also used as Lady Danbury’s home in Queen Charlotte: A Bridgerton Story.
Wilton House, Salisbury
Fans of period dramas are likely to recognise Wilton House at Salisbury instantly. In Bridgerton, it appears as the Duke of Hastings’ residence, the interiors of Lady Danbury’s and the Queen’s homes, St James’s Palace, Buckingham House and the debutantes’ presentation room. Wilton House has also featured in The Crown, Emma and Pride and Prejudice.
Hampton Court Palace, East Molesey
Enter pure extravagance. The exterior of the Queen’s exquisite Bridgerton residence was filmed at Hampton Court Palace throughout the series. In Episode 4 of Season 3, Her Majesty hosts the Queen’s Ball and ballet in the spectacular estate in Richmond upon Thames. The theatrical evening featured open flames guiding guests through the palace, alongside a performance inspired by the Greek myth of Eros and Psyche.
Castle Howard, York
One glance at Castle Howard in North Yorkshire is enough to understand why it was chosen as a Bridgerton filming location. Built in 1701 and boasting 145 rooms, it is one of England’s largest stately homes. In Episode 1 of Season 1, Daphne and Nigel argue in the walled garden, ending with a slap. Five episodes later, the same location hosts a very different scene, as Daphne gathers produce for the villagers of Clyvedon. Fans will also recognise Castle Howard in episode 6, where it appears as Clyvedon Castle.
For those wanting to dive deeper, a full overview of the 10 must-visit locations is available to read on GetYourGuide's Explorer.
*Google trends data 26.01.26
**Study conducted by GetYourGuide among 1,000 travellers in France, Germany, the UK and the United States via Toluna October 6 2025.
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