As GetYourGuide enters peak 2025, we're accelerating our UK market efforts with bold marketing initiatives, transforming how Brits discover and book travel.
New out-of-home campaign contrasts the ordinary with the unforgettable
Our latest outdoor advertising campaign is turning heads across London with witty, relatable copy that contrasts everyday British moments with extraordinary travel experiences. By speaking directly to UK travellers' desire to trade the mundane for the memorable, the campaign, developed in collaboration with Fold7, encourages Londoners to explore the world around them.
{{slider}}
Cobranded Campaigns Drive Cultural Connection
This summer has seen GetYourGuide forge powerful partnerships that tap into British culture and passions:
Sky Sports Partnership: Tapping into the booming trend of sports-related travel, our partnership as the Official Travel Experience Partner of Sky Sports' Summer of Sport allows us to connect the excitement of major sporting events with unforgettable travel experiences for a growing audience of passionate fans. Roland Garros (Paris), F1 Spanish Grand Prix (Barcelona), and the US Open (New York).
MOB Collaboration: Our "Guided by Flavour" campaign with the UK's leading cooking platform taps into Brits' growing appetite for culinary travel, with research showing cooking is the top skill UK travellers want to learn on holiday.
Ibiza Reimagined
Working with wellness advocate and BBC Radio 2 DJ Fearne Cotton, we've launched "Ibiza Unplugged" – showcasing the island's wellness side for travellers ready to trade tequila for turmeric shots, perfectly timed as traditional clubbing holidays evolve.
GetYourGuide’s data in partnership with YouGov shows that 35% of British travellers would avoid bars and clubs when visiting the island while almost half of female travellers (43%) are considering going sober on their next holiday.
These integrated campaigns demonstrate GetYourGuide's momentum in the UK market, positioning us as the go-to platform for experience-driven travel that matches British travellers' evolving passions and interests.
