BERLIN, July 2026 — As the United States marks America250, the semiquincentennial of its founding, Americans are turning that milestone into a summer of hometown exploration. Activity bookings from American travelers exploring destinations within the U.S. are up 35% year to date, according to new data from GetYourGuide, travel data partner for TikTok.
The findings were published this week as part of TikTok's latest "Discover America" report, which explores how online discovery on the platform is translating into real-world travel across the country.
Loving the heartland
Tourism is growing in the center of the United States. Regional pride and historic preservation are turning sites like the Ozarks Heritage Preserve in Branson, Missouri into top-tier travel destinations, alongside long-standing favorites such as Space Center Houston. With America250 celebrations underway across the country this year, that same pride in local and national history is showing up directly in where Americans choose to spend their summer.
Old meets new
Travelers aren't choosing between historic landmarks and modern architectural marvels. They're visiting both. New York’s Statue of Liberty and The Sphere in Las Vegas both appear in the national top 10 this year, reflecting a country embracing its full range of attractions, old and new.
"Americans are excited to explore the heartland this year," said Emil Martinsek, Chief Marketing Officer at GetYourGuide. "Year to date, activity bookings from American travelers in the U.S. are up 35%. Heritage and history are having a major moment: Space Center Houston, Branson's Ozarks Heritage Preserve, and the 9/11 Memorial are among our most-booked experiences nationally, and classic icons are sitting right alongside brand-new ones. The Statue of Liberty and The Sphere are in the same top 10. Americans aren't choosing between old and new America. They want both."
The data is part of TikTok's broader "Discover America" initiative, which highlights the community, culture, and commerce that online discovery on TikTok drives across the country.
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About GetYourGuide
GetYourGuide is a leading global online marketplace to discover and book experiences worth traveling for. Travelers can use GetYourGuide to find things to do in more than 18,000 cities, including tours from local experts, exclusive access to must-see attractions, as well as immersive bucket-list experiences. More than 50,000 supply partners leverage GetYourGuide’s easy-to-use platform to grow their businesses, offering 200,000 experiences to travelers around the world. For more information, follow GetYourGuide on LinkedIn, Instagram and TikTok and visit getyourguide.com.
