BERLIN, July 2026 — Christopher Nolan’s adaption of Homer’s epic, The Odyssey, is out this week. As ‘set-jetting’ takes off, GetYourGuide has the perfect post-movie itinerary to experience the myth for yourself.
A GetYourGuide survey found that 77% of people would visit a destination after seeing it in a movie, TV show, music video, or book. Americans lead the pack at 84%, followed by Brits (81%), Germans (78%), and the French (65%).
"Movies don't just entertain — they inspire people to pack their bags," said Maren Schullerus, GetYourGuide's Regional Manager for Central and Eastern Europe.
"When a film captures a place's atmosphere and history the way the new adaptation of The Odyssey promises to, we see it translate directly into bookings at GetYourGuide. Destinations such as Greece make that easy — it's a country where the mythology, the landscape, and the culture are so intertwined that you feel the story the moment you arrive. People don't just want to watch the adventure. They want to stand where it happened."
The location of The Odyssey certainly isn’t short of travel inspiration. Swap out the gods and monsters — and some notably strong winds — in place of some historic sites, Greek wine, and the Ionian sea, and it’s giving more Odyssey summer than treacherous voyage.
Yiannis Hondrokoukis and Olivia Stedman, co-founders of Athens’ Living Museum:
In Athens, immersive theater company Living Museum's newest show is a full-throttle, 75-minute adaptation. Where museums traditionally keep learning passive, this one wants visitors to learn about Greece’s rich history and culture by moving through the story, not standing in front of it.
"We believe people nowadays don't travel just to take home a little magnet," Yiannis said. "They travel to take home something deeper... We hope they'll leave a little more Greek than when they arrived."
The Odyssey’s appeal to visitors doesn't need a movie to explain it, Yiannis said: it works as adventure and allegory alike, every monster a symbol of internal struggle. "I haven't yet decided who Odysseus is," he said. "Is he the ultimate adventurer... or the ultimate householder who just wants to return to his slippers?"
Olivia said she sees a man who's flawed, unfaithful, a liar. Homer calls him polytropos, a man of many ways. "I think this is why it stays so relevant," she said. "It presents a human being. A flawed human being."
How to live your best Odyssey Summer:
- Visit it — Troy, close to Çanakkale, Turkey
The Trojan War is Odysseus's backstory. Troy’s archaeological site near Çanakkale is open all summer. Climb inside the replica Trojan Horse, walk the nine layers of the ancient city, and visit the Troy Museum. - Explore it — Ithaca, Greece
Modern Ithaca is widely accepted as Homer's Ithaca. Odysseus spent 10 years trying to reach Ithaca, you can hike it in a day. Hike the Odysseus Trail, visit the Cave of the Nymphs, and take quiet satisfaction in the fact that you got here without losing a single ship. - Read it — Favignana, Italy After being held captive for seven years, Odysseus had only a raft and divine intervention to rely on. Book yourself a boat tour and you'll certainly have better logistics — and sunscreen. Grab Emily Wilson's translation — the first by a woman — and open it on the coast of Favignana. The Italian island, north-west of Sicily was a major filming location in Nolan’s epic.
- Watch it — The Odyssey live on stage, Athens, Greece
What Christopher Nolan will give you in almost three hours, the Mythopraxis Athens Living Museum will give you in just over an hour. Their new theatrical retelling of the complete Odyssey comes with wine included – beats overpriced popcorn and flat coke. - Taste it — Zakynthos, Greece
Zakynthos has been producing wine since antiquity, and The Odyssey is frank about the uses of krasí — Odysseus even used it to floor a Cyclops. Sample the local vintages on a guided winery tour, but probably best to steer clear of anything Maron-strength. - Seek it — Delphi, Greece
Tiresias told Odysseus exactly what hardships lay ahead on his voyage home and still sent him on his way. Visit the ancient oracle site on the slopes of Mount Parnassus and see if you fare any better. We can't promise it'll be more encouraging — but the views are spectacular. - Walk it — Mycenae, Greece
Explore the Bronze Age citadel and the Lion Gate, as you meander through Agamemnon’s legendary kingdom. And maybe spare a thought for Agamemnon himself, whose own return home was arguably worse than Odysseus'...
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About the data
- GetYourGuide surveyed 4,086 people in the UK, US, France and Germany. They were asked: ‘Would you ever visit a place that you saw in a movie, TV show, music video, or book?’
- Yes, I have already done it many times 17%
- Yes, I have already done it a few times 28%
- Yes, would love to but haven’t had the chance yet 32%
About GetYourGuide: GetYourGuide is a leading global online marketplace to discover and book experiences worth traveling for. Travelers can use GetYourGuide to find things to do in more than 18,000 cities, including tours from local experts, exclusive access to must-see attractions, as well as immersive bucket-list experiences. More than 50,000 supply partners leverage GetYourGuide’s easy-to-use platform to grow their businesses, offering 200,000 experiences to travelers around the world. For more information, follow GetYourGuide on LinkedIn, Instagram and TikTok and visit getyourguide.com.
