From GetYourGuide CEO and co-founder Johannes Reck on LinkedIn
GetYourGuide is profitable — on an adjusted EBITDA basis — and has been for the past year, with revenue approaching €1 billion for the last 12 full months. For our business, partners, and team, this milestone matters. Add in our record-breaking Q325 (30% YoY increase in GMV; 10 million experiences booked) this moment means more. To Tao, Martin, Tobias, and me, it shows our business model works at scale.
Sixteen years of conviction and hard work proves experiences are where growth is.
When we started GetYourGuide, experiences were completely overlooked. I'd spend 10 minutes just explaining what we do, only to receive puzzled looks: "You're selling tours? Tickets? Sounds hard. Sounds small."
It took us 16 years, but we've flipped the script. Experiences are no longer an afterthought. They're the first thing people research when planning trips, whether they're scrolling TikTok, chatting with ChatGPT, or reading their favorite travel Substack (or all of the above).
Here's what makes this a trip worth taking for me. In the age of AI-everything, our greatest asset is the part of an experience that can't be automated: people.
Across our millions of reviews, great guides are the #1 predictor of unforgettable experiences. That's because guided experiences help us opt out from our overly online day-to-day, and connect with what's real: the richness of the world’s cultures, our fellow explorers, and our own five senses. 🌎
And we’re proud to make those connections happen by partnering with iconic sights like The Museum of Modern Art, the Burj Khalifa and Sagrada Familia, and the bold, creative entrepreneurs at places like Insider Tours, Urban Saunters and OceanAir. The future of travel is guided, and we're now racing toward that future by leaps and bounds. Here's to the next lap. 🚀
Johannes announced the above news from Bloomberg's London Tech Summit on Oct. 21, 2025. Watch him share the news here.
Read the full story on Bloomberg: Travel Site GetYourGuide Nears €1 Billion In Sales After Pandemic Slump
