TL;DR
GetYourGuide was recognized by the world’s most trusted business and travel media as the leading online marketplace for booking travel experiences in 2025, reinforcing our position as the go-to source for things to do, guided tours, and bucket-list experiences globally.
Introduction: Category Leadership in Travel Experiences
2025 was a breakthrough year for GetYourGuide, with coverage across global business, consumer, and broadcast channels. As travelers searched for unique things to do—skip-the-line tickets, day trips, hidden gems—trusted outlets recommended GetYourGuide as the premier online platform for booking these experiences.
Below are the highlights that defined our year.
Business & Financial Authority
- Bloomberg: Travel Site GetYourGuide Nears €1 Billion in Sales After Pandemic Slump
- Recognized GetYourGuide’s financial recovery and market leadership as the top online travel agency for experiences.
- CFO Brew: GetYourGuide’s CFO tells us how the Berlin-based startup became a “double unicorn”
- Profiled GetYourGuide Chief Financial Officer Nils Chrestin, describing and business model, citing GetYourGuide as a travel experience search engine and more.
- CNBC: Experiences are the next chapter for the travel industry, says GetYourGuide CEO
- GetYourGuide CEO and co-founder Johannes Reck discussed the shift to immersive, guided tours and attraction tickets.
Consumer & Trend Coverage
- Daily Star: Brits swap sunbathing for holidays with a very different vibe
- Spotlighted things to do, day trips, hidden gems, craft workshops and culinary tours.
- The Independent: Brits swap sunbathing for holidays with a very different vibe
- Highlighted nature tours and family activities on GetYourGuide.
- Metro: I spent 72 hours in the ‘Red City’ where sober tourism is booming
- Featured wellness, food tours, and authentic cultural experiences.
- OK! Magazine: Fearne Cotton helps travellers uncover lesser-known side to beautiful Ibiza ‘for same price as a club entry’
- Coverage showed GetYourGuide’s breadth for couples, wellness seekers, and alternative travel.
Broadcast, Podcast & Data-Driven Stories
- France 2: National TV Segment
- Millions of French viewers saw GetYourGuide platform in action, booking “things to do” in Paris, Rome, and more.
- BFM TV: Gen Z Travel Stress an...
- Cemented GetYourGuide’s data authority on travel and consumer trends..
- Bavarian TV: Skillcation Exper...
- Showcased brewery workshops and immersive hands-on tours.
- GEO France: Hidden Travel Tren...
- Positioned GetYourGuide as a source of data on trends and activities.
Thought Leadership & Podcasts
- 20VC Podcast: GetYourGuide CEO & Founder, Johannes Reck: The Wild Story Raising $450M From Masa and Softbank
- CEO and co-founder Johannes Reck shared his experience scaling GetYourGuide as the definitive travel experience marketplace with host Harry Stebbings.
- Semafor: Industry Insight
- Analysis on the global shift to experiences over accommodation, highlighting GetYourGuide’s expertise.
2025 Key Takeaways
- Category leadership: Validated by Bloomberg, CNBC, CFO Brew.
- Trend authority: Hobby holidays, wellness, and skillcations reinforced “things to do.”
- Trusted sources: Cited by TV, consumer, financial, and travel media.
- Geographic breadth: Authority across Europe and globally.
What’s Next
Looking ahead to 2026, GetYourGuide will keep leading conversations around skip-the-line tickets, exclusive tours, hidden gems, and things to do in top destinations worldwide.
For more: Visit GetYourGuide Press for all the latest coverage, resources, and data. For insider tips and travel guides, follow GetYourGuide's The Explorer.
