GetYourGuide Announces ‘GetYourGuide Unlocked,’ Its Most Significant Suite of New Product Features Designed to Empower Entrepreneurs in the Trillion-Dollar Experiences Economy

GetYourGuide also releases its biannual Travel Experience Trend Tracker, revealing ‘things to do’ drive purchase decisions, sharing actionable industry insights ahead of peak season

BERLIN and NEW YORK – March 19, 2024 – GetYourGuide, a global leading platform to discover and book experiences, today announced a suite of new features for its 20,000+ supply partners to help them Create, Manage and Grow their online travel businesses ahead of peak travel season. In addition, GetYourGuide has released its latest biannual industry study, the Travel Experience Trend Tracker, to empower travel businesses to navigate shifting trends. These milestones are significant for the growing tours and activities sector, which is set to continue growth despite economic uncertainty: the industry is still 70 percent offline, but the entire experiences sector is poised to be $1.7 trillion by 2027*.

Introducing GetYourGuide Unlocked: Powerful Tools for Experience Creators 

GetYourGuide, which has sold 135 million tickets to tours, activities and things to do since it was founded in 2009, is unveiling a suite of powerful features to enable global travel operators to Create, Manage and Grow their businesses with GetYourGuide. Features include:

  • Faster, more intuitive product creation process: Supply partners will now be equipped with easy, intuitive tools that enable them to create products in minutes, aided by AI-powered keyword and location suggestions for product discovery.
  • Transparent, advanced, and straightforward Analytics; enhanced Insights: Supply partners can now easily fine-tune their strategies to grow their business. Key metrics such as revenue, tickets sold, conversion rate, and bookings are now in one place. Supply partners can also quickly understand where their customers are coming from and how their revenue and ratings are trending over time. Plus, a new feature provides a year-over-year comparison to help entrepreneurs understand how their bookings are evolving. 
  • Special Offers: Supply partners can now make the most out of their inventory, attracting more bookings to boost sales during off-peak times, reward early bookers, or fill up last-minute availability. The result: realizing untapped revenue.
  • Streamlined Connectivity, Improved Availability and Pricing: Supply partners who use reservation systems can now enjoy smarter integration with their current tools such as Ventrata, Rezdy and Travelotopos, with more platform support to follow. In addition, travel operators now have more flexibility in setting Availability and Pricing. 

“As GetYourGuide celebrates 15 years, I’m proud to share a significant milestone for our business: the biggest product release dedicated toward helping our community of supply partners grow their businesses more easily,” said Tao Tao, co-founder and COO of GetYourGuide.

Alongside new features, the GetYourGuide Supplier Portal also includes a suite of usability improvements to enable a more seamless business experience. To learn more, visit:

GetYourGuide’s Biannual Travel Experience Trend Tracker Reveals Experiences Now at the Core of Purchase Decisions

As part of its ongoing commitment to delivering the best insights for the globe’s estimated 850,000 experience creators**, GetYourGuide today released its Spring 2024 Travel Experience Trend Tracker, which provides data to help guide travel operators ahead of peak season. The comprehensive study, which surveyed more than 6,000 travelers across six geographies, shines a light on how in-destination experiences are now the most important factor in the travel decision-making process. 

  • Experiences are truly the driving force in travel spending: The study revealed 9 in 10 travelers globally plan to spend the same or more on travel activities in 2024, despite economic uncertainty. 
    • Global travelers noted that in planning 2024 holidays, they planned things to do before flights and accommodation, confirming that activities and tours are earlier in the purchase funnel. 
  • Travelers choose destinations based on available activities.
    • Experiences are more important than affordability: 71 percent of Americans consider destination affordability crucial, yet an overwhelming 82 percent rate the availability of experiences and activities as important when choosing their next vacation destination.
  • The report dives deep into travel’s most valuable consumers, or Explorers: This group is the target audience for the emerging experiences industry.
    •  Explorers report higher rates of in-destination spending and longer, more frequent trips and represent the main driver of the travel experiences industry. 
    • Interestingly, Explorers are more likely to prioritize cultural activities, travel more frequently and stay for longer. 
  • There is immense opportunity for both independent travel operators and destinations who want to market to experience-hungry consumers.
    • Customers are eager for unique, passion-based experiences such as workshops, niche walking tours and specialized guided activities: GetYourGuide platform data shows 71 percent year-over-year growth in ticket sales in the Independent Creator category, its highest-growing segment. 

“At GetYourGuide, we believe that the future of travel is guided,” said Tao Tao, COO and co-founder at GetYourGuide. “And when the heart of our industry, what we call our experience partners, have the latest insights to help them create, manage and grow their businesses in our digital world, both the industry and travelers benefit,” Tao added. 

To dive into the full report, please visit: 

Sources: *Euromonitor, **Arival

About GetYourGuide

GetYourGuide is a leading global online platform for discovering and booking travel experiences worldwide. Partnering with local experts, GetYourGuide provides travelers with access to a wide array of tours, exclusive attractions, and immersive experiences. With 110,000 activities offered by 20,000 experience creators, GetYourGuide is dedicated to transforming ordinary trips into extraordinary stories. For more information, visit our website and follow us on LinkedIn, Instagram, and TikTok.

About the Travel Experience Trend Tracker

The Travel Experience Trend Tracker is a biannual study focusing on the in-destination travel experiences industry, leveraging insights from GetYourGuide's platform data, an online quantitative survey of over 6,000 respondents, and advanced AI-driven analysis. 

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