Introduction
As a leading marketplace for travel experiences, GetYourGuide drives innovative marketing campaigns that celebrate local culture while inspiring global exploration. This summer, our campaigns showcase authentic storytelling, connecting travelers, guides, and destinations through guided experiences.
Key Highlights:
- Why center on guided experiences? 98% of all reviews on the GetYourGuide platform with comments about guides were positive.
- Global company with strong home roots. In Germany, 50% of the population is familiar with GetYourGuide, and 80% of those familiar would consider using it, according to proprietary GetYourGuide data.
France: Marseille with Soprano and "Rendez-vous en France"
Campaign Highlights:
- Soprano uncovers the true Marseille: Featuring Soprano, this campaign unlocks Marseille for travelers through a multi-channel approach.
- Explorer Page: Discover Soprano’s favorite Marseille experiences here.
- Video Content: Watch the campaign video here.
- Partnership with iconic French TV presenter Stéphane Bern: GetYourGuide created 15 episodes showcasing the beauty of French regions aired alongside the world’s most iconic cycling race. TV broadcasts, digital ads, and social media promotions showing unforgettable experiences.
United Kingdom: Official Travel Experience Partner of Sky Sports, Tastemaking with Mob
Campaign Highlights
- Sky Sports Partnership: GetYourGuide became the Official Travel Experience Partner of Sky Sports UK, aligning with their "Summer of Sports" programming. The creative highlights major sporting events like Roland Garros (Paris), F1 Spanish Grand Prix (Barcelona), and the US Open (New York).
- Video Content: Watch the campaign video here.
- Collaboration with Mob: Influential chefs explored Athens, Naples, and Barcelona with local GetYourGuide hosts, enjoying market tours, cooking classes, and hidden eateries.The "Guided by Flavour" campaign drove consideration among Mob’s 13 million Gen Z and Millennial food-loving community. Read more here.
- "Ibiza Unplugged" launched with Fearne Cotton: The new campaign shows the island's undiscovered wellness side as 35% of British travelers avoid bars and clubs and 43% of female travelers consider sober holidays.
- Watch and read more: Watch the TikTok video here and read more here.
Germany: Kaulitz Brothers Show Their Lieblingsseiten von Los Angeles
Campaign Highlights:
- Basti & Felix: Featuring football legend Bastian Schweinsteiger and ski star Felix Neureuther, accompanied FC Bayern Munich on its U.S. tour, highlighting adventures beyond the pitch – from street food in Miami to a boat tour in Cincinnati.
- Video Content: Check out the video here.
- Bill & Tim: Internationally renowned pop icons Bill & Tim Kaulitz to create authentic, locally-resonant content that speaks to German travelers' desire for unique experiences in the brothers’ adopted hometown of Los Angeles.
- Explorer Page: Discover Los Angeles through the Kaulitz Brothers’ lens here.
- Video Content: Watch the campaign video here.
Both campaigns use authentic storytelling through videos, podcasts, and sweepstakes to spark curiosity and reach new audiences. The strategy relies on the celebrities’ strong fanbases and personalities to increase engagement and traffic on GetYourGuide’s platform.
United States: Showcasing an Insider’s Perspective to Global and Local Travel
Campaign Highlights:
- Partnerships with Athletes: Collaborations with retired Philadelphia Eagles player Beau Allen and NCAA basketball champion Azzi Fudd.
- Video content: Check out Beau’s video here and Azzi’s videos here and here. Check out the video with Ellie from the Liberty here.
- Podcast Collaboration: "Roman Mars' Guide to San Francisco" in partnership with 99% Invisible, offering a design-focused perspective on the city. Listen here.
- Video Series with Condé Nast: "Thailand Unfiltered: A First-Time Journey" produced with Condé Nast Traveler. Watch here.
Conclusion
GetYourGuide’s summer campaigns highlight the power of guided experiences to connect travelers with authentic local culture. From Marseille to San Francisco, these initiatives showcase our commitment to inspiring exploration and creating unforgettable memories.
Call to Action
Follow GetYourGuide on Instagram, TikTok and LinkedIn to stay updated on our latest campaigns and innovations. For experience creators, explore tools and resources to grow your business on our Supplier Growth Hub.
