GetYourGuide Partners with TikTok GO to Bring Travel Experiences Directly Into the Moment of Inspiration
Berlin, May 12, 2026 — GetYourGuide, the world's leading platform for travel experiences, today announced a partnership with TikTok GO, TikTok's new service enabling people in the United States to discover and book local tours, attractions, and activities directly inside the TikTok app.
Starting today, GetYourGuide's catalog of 200,000+ experiences across 12,000 destinations is available to book through TikTok GO, without leaving the app. TikTok's more than 200 million US users can move from discovery to confirmed booking in a few taps — whether that's a Vatican tour, a cooking class in Tokyo, or a hidden gem recommended by a creator they follow.
Why This Matters
Experiences have become the primary reason people travel. And increasingly, TikTok is where that inspiration begins.
The partnership closes the gap between that moment of inspiration and the moment of booking — removing the friction of switching apps, losing momentum, or forgetting an idea before acting on it.
Johannes Reck, Co-Founder & CEO of GetYourGuide says: “We are enabling travelers to move directly from discovery to a seamless booking. Whether it's visiting the Vatican or checking out a cooking class in Tokyo, we're collapsing the time between inspiration and action. With over 200,000 experiences across 12,000 destinations, GetYourGuide is well-positioned to power that moment at scale, giving our operators — many of them small, local businesses — direct access to a massive, travel-hungry audience. Experiences have become the primary reason people travel, not an afterthought. With TikTok GO, we're at the center of that transformation, right at the moment of inspiration."
How It Works
TikTok GO surfaces GetYourGuide experiences across the ways people already discover content on TikTok, through videos, search, and location pages. When a user comes across something they want to do, they can view experience details, check availability, and complete a booking in just a few steps, without leaving the app. Users must be at least 18 years old to book through TikTok GO.
For local businesses and operators, TikTok GO opens a direct channel to an audience that is already looking for inspiration. GetYourGuide's operator partners — many of them small, independent businesses — gain access to TikTok's discovery ecosystem across video, search, and location, helping them reach new audiences and drive bookings at scale.
For creators, TikTok GO connects local storytelling to real commercial opportunity.
For more information, visit here.
Key Facts
- 200,000+ experiences available through GetYourGuide on TikTok GO
- 12,000 destinations worldwide
- 33 million experiences booked on GetYourGuide in 2025
- 200 million+ TikTok users in the United States
- Users must be 18 or older to book through TikTok GO
