GetYourGuide and the NBA’s Orlando Magic Partner to Drive Live Tourism
As game night becomes part of more travelers' itineraries, GetYourGuide, the marketplace for travel experiences, and the iconic Orlando Magic team up on a marketing partnership
Orlando, Fla. and Berlin, Germany | Oct. 13, 2026 – GetYourGuide, a leading global online marketplace to discover and book tours and activities, today announced a marketing partnership with the National Basketball Association’s (NBA) Orlando Magic ahead of the team's 2026-27 season. The partnership grows a multi-year relationship into additional collaboration, pairing Magic fans with GetYourGuide's international reach.
GetYourGuide and the Orlando Magic have worked together for several seasons, helping international visitors add a home game to their Orlando itinerary, alongside the city's theme parks and attractions. Building on a track record of success, the two organizations are now piloting a new marketing model for the 2026-27 season that drives experimentation and innovation in the live tourism industry.
Connecting live experiences with tourism
- Game-day, social visibility and on-court reach: GetYourGuide branding will appear across Magic touchpoints throughout the season, including game ticket confirmation emails, pre- and post-game communications, and app and web placements, as well as select on-court and social media campaigns.
- Built for the traveling fan: The partnership is designed to reach NBA fans already planning a visit to Orlando, surfacing the Magic game-night experience — and other Orlando activities — at the moments travelers are deciding what to do on their trip.
"Live sports are becoming one of the most powerful reasons international travelers add an extra day to a trip," said Director of Product and GetYourGuide Co-Founder, Martin Sieber. "As a basketball fan, avid traveler and technologist, I look forward to continuing our collaboration with the Magic to bring its magic to even more fans around the world,” Sieber said.
"The Magic are thrilled to officially add GetYourGuide to our partnership family,” said Magic Executive Vice President of Global Partnerships J.T. McWalters. “Great experiences create lasting memories, and that’s something both the Orlando Magic and GetYourGuide value deeply. We’re excited to continue building our relationship and collaborating throughout the season.”
At the same time, GetYourGuide continues to expand its global reach. Following its largest-ever event in Berlin, the company is gearing up for supply partner events in Asia and Australia while celebrating a record 1 million bookings in a single week.
About GetYourGuide
GetYourGuide is a leading global online marketplace to discover and book experiences worth traveling for. Travelers can use GetYourGuide to find things to do in more than 18,000 cities, including tours from local experts, exclusive access to must-see attractions, as well as immersive bucket-list experiences. Fifty thousand supply partners leverage GetYourGuide's easy-to-use platform to grow their businesses, offering 200,000 experiences to travelers around the world. For more information, follow GetYourGuide on LinkedIn, Instagram and TikTok and visit getyourguide.com.
About the Orlando Magic
Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning eight division championships (1995, 1996, 2008, 2009, 2010, 2019, 2024, 2025) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, the Orlando Magic give more than $3 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while the team’s staff-wide Magic Volunteer Program (MVP) provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed nearly $33 million to local nonprofit community organizations over the last 37 years. The Magic’s other entities include the team’s NBA G League affiliate, the Osceola Magic 2021 NBA G League champions, and the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning. The Magic play their home games at the award-winning Kia Center – voted by fans no. 1 in the NBA for game experience; honored with TheStadiumBusiness Awards’ Customer Experience Award; named SportsBusiness Journal's Sports Facility of the Year; and awarded the Venue Excellence Award (VEA) by the International Association of Venue Managers. The Magic practice at the award-winning AdventHealth Training Center. The Magic were also recognized by the Sports Business Journal as one of the “Best Places to Work” in sports in 2023 and 2024. For ticket information, visit OrlandoMagic.com or call 407-89-MAGIC.
