Membership with the German National Tourist Board (GNTB) adds to GetYourGuide's growing network of destination investments across Europe
BERLIN, Sept. 2, 2026 — GetYourGuide today announced it has joined the German National Tourist Board (GNTB), becoming an official member. The membership formalizes a partnership that already includes joint research and appearances at the organization’s events, including its Sustainable Tourism Day on September 23.
"Germany is one of the world's most visited destinations, and its experiences — from cultural walking tours to outdoor adventures — are a growing part of how travelers discover the country. Joining the GNTB lets us work even more closely with the local tourism sector to represent that offering well and together, to drive innovation in the sector," said Tao Tao, GetYourGuide co-founder and COO.
GNTB is the latest addition to a growing list of destination marketing partnerships GetYourGuide has built across Europe, including its involvement with CityDNA, the pan-European network of city destination organizations; The European Tourism Association (ETOA); The European Travel Commission (ETC); and city-level collaborations such as Destination Florence.
For GetYourGuide, experiences are an essential part of the visitor economy and of the local infrastructure that makes cities and regions worth visiting. They connect travelers with the independent guides, cultural venues, activity providers and small businesses that give each destination its character.
The announcement comes as GetYourGuide continues to expand its work with destinations worldwide, with more updates to come later this month when it hosts its annual Unlocked event in Berlin. In addition, Tao Tao will soon appear on the GNTB podcast, “On the Mic with Petra Hedorfer.”
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