GetYourGuide Convenes Asia’s Travel Leaders at Unlocked Summit Bangkok
The Oct. 19 event features DMOs, operators, and platform partners, plus new research on why distinctive experiences win more bookings
BANGKOK and BERLIN | Oct. 16, 2026 – GetYourGuide, a leading global online marketplace to discover and book experiences worth traveling for, today confirmed details of Unlocked Summit Bangkok, its invite-only flagship gathering for travel operators, attractions, and destination marketing organizations (DMOs), marking the Unlocked series' second event in Asia.
Taking place on October 19 at Sofitel Bangkok Sukhumvit, the summit brings together operators, DMOs, and platform partners from across the region for a full day of product news, data-led insights, and leadership conversations.
Confirmed organizations speaking include representatives from, WebInTravel, Gyeonggi Tourism Organization, Kyoto City Tourism Association (DMO Kyoto), Da Nang Tourism Promotion Center, Ministry of Tourism and Sports, Thailand. The day will also feature leaders from KKday, Grab, TBO, TikTok GO and GetYourGuide leadership.
Deepening roots in Asia
The event comes on the heels of increased commitment to the region. GetYourGuide's growth in the region is powered by the destinations themselves.
The company recently signed a two-year agreement with the Singapore Tourism Board (STB) — its first national-level destination partnership outside of its home country — to grow Singapore's visibility among global travelers. This partnership builds on GetYourGuide's existing work with organizations such as Asoview, European Travel Commission, the German National Tourist Board, CityDNA, and others.
New data: standing out drives bookings
Alongside the summit, GetYourGuide is releasing its Fall 2026 Travel Experience Trend Tracker (TETT), "Standing Out," a study of 1,800 travelers in the US and UK testing how distinctiveness — not just choice volume — shapes booking decisions.
- Travelers shown a set of distinctive experiences were 12% more likely to book than those shown similar-looking options (76.6% vs. 68.3%), a pattern that held consistently whether they were shown 8, 20, or 200 options.
- Travelers shown similar sets also took 55% longer to decide and were more likely to defer with "book later."
- Separately, GetYourGuide found that experiences it worked with to sharpen their listings for distinctiveness saw a 40% higher booking rate within 30 days.
"AI is changing how people discover what to do, but discovery only matters if it leads somewhere trustworthy," said Tao Tao, COO and co-founder of GetYourGuide. "That's the role we're building toward — turning that discovery into a booked, fulfilled experience, at scale."
Media note: Unlocked Summit Bangkok is invite-only. Members of the press interested in attending or requesting interviews with GetYourGuide leadership should contact press@getyourguide.com
Frequently Asked Questions
Q: What is Unlocked Summit Bangkok?
A: Unlocked Summit Bangkok is GetYourGuide's invite-only flagship gathering for travel operators, attractions, and destination marketing organizations in Asia. It brings the Unlocked Summit series — also held in cities including Berlin and New York — to the region for the first time, with a program covering product updates, industry data, and leadership conversations.
Q: Who can attend Unlocked Summit Bangkok?
A: The summit is invite-only, built for GetYourGuide's operator, attraction, and destination-marketing partners in the region. Members of the press interested in attending or requesting interviews should contact press@getyourguide.com.
Q: What is the partnership with the Singapore Tourism Board?
A: In October 2026, GetYourGuide signed a two-year agreement with the Singapore Tourism Board — its first national-level destination partnership outside of its home country of Germany — aimed at growing Singapore's visibility among global travelers. It builds on GetYourGuide's existing work with organizations such as the European Travel Commission, the German National Tourist Board, and CityDNA.
Q: What is the Travel Experience Trend Tracker (TETT)?
A: TETT is GetYourGuide's recurring research series on travel booking behavior. The Fall 2026 edition, "Standing Out," studied 1,800 travelers in the US and UK and found that distinctive experience listings drove a 12% higher likelihood to book than similar-looking ones, with faster decision times and fewer deferred bookings. Find out more here: https://getyourguide.supply/travel-experience-trend-tracker-fall-2026
Q: How does distinctiveness affect booking behavior, according to the study?
A: Travelers shown distinctive experience options booked 76.6% of the time, versus 68.3% for similar-looking options — a 12% relative increase that held across set sizes of 8, 20, and 200 options. Travelers facing similar options also took 55% longer to decide.
Q: What is GetYourGuide?
A: GetYourGuide is a leading global online marketplace to discover and book experiences worth traveling for, connecting travelers with 200,000 experiences across more than 18,000 cities through 50,000 supply partners.
Q: Is listing on GetYourGuide worth it?
A: GetYourGuide is an online platform that helps travel operators, leisure brands and attractions reach more global customers; connects those operators to tools and insights to drive growth; and creates a fair platform so that every operator can succeed. For more, go to getyour https://guide.supply
