GetYourGuide Appoints Genevieve Vancutsem-Zednik as Chief People Officer

Travel experience marketplace leader welcomes the expert HR  executive ahead of its 15th business anniversary 

Jan. 11 2023 – BERLIN – GetYourGuide, the world’s leading online marketplace to discover,  book, and sell travel experiences globally, today announced the appointment of Genevieve Vancutsem-Zednik as its Chief People Officer, effective March 2024. 

At GetYourGuide, Vancutsem-Zednik will be responsible for setting human resources and people strategy for GetYourGuide’s 800 employees across its 17 offices around the world as the company expands its presence in the Americas and beyond. Vancutsem-Zednik and team will also spearhead key strategic initiatives, balancing the needs of operational excellence while developing a strong talent management and culture.

Vancutsem-Zednik, an avid world traveler with nearly two decades of HR leadership, most recently served as the Chief People Officer for Europe & Asia at global ecommerce provider,Wayfair, where she helped expand Wayfair‘s employment footprint to new regions in Europe and Asia, enabling the company’s global expansion. She brings significant expertise in talent management, employee relations, operational excellence, stakeholder management, HR policies, and labor and employment law. Prior to her tenure at Wayfair, Vancutsem-Zednik also spent nearly a decade at Deloitte as a Human Capital and HR Transformation Consultant. 

“From my earliest conversations, I could tell that GetYourGuide is the kind of company where the value of ‘growth’ is truly lived by its people,” said Vancutsem-Zednik. “As the company matures into its next phase, I look forward to meeting, learning from, and working with the team to further build on a culture of growth and collaboration,” she said.

As consumers of all ages, backgrounds and geographies continue to favor spending on experiences over retail and consumer goods, GetYourGuide is poised for leadership in the global travel experiences category, which is expected to hit $375 billion by the end of 2024. This executive appointment signals a key point of maturation for GetYourGuide ahead of its 15-year anniversary in June. 

“I could not be more excited to welcome an experienced global human resources leader like Genevieve to the GetYourGuide team,” said Johannes Reck, GetYourGuide co-founder and CEO. “As we continue our growth and investment plans for 2024, GetYourGuide is ideally suited with Genevieve as our Chief People Officer to guide our team in the next phase of our business journey,” Reck added.

About GetYourGuide

GetYourGuide is the leading global online marketplace to discover and book experiences worth traveling for. With more than 120 million total tickets sold, GetYourGuide offers travelers a platform to easily find expert-curated experiences, like tours from local experts, exclusive access to must-see attractions, as well as immersive and unforgettable experiences through its Originals by GetYourGuide products. For more information, follow GetYourGuide on LinkedIn, Instagram and TikTok or visit

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