GetYourGuide and FC Bayern Munich launch partnership to create unforgettable moments with two new ‘Originals by GetYourGuide’ experiences

  • GetYourGuide has partnered with FC Bayern Munich to offer two new 'Originals by GetYourGuide' experiences and fulfill childhood dreams on the hallowed grounds of the Bundesliga's reigning champion.  
  • The travel industry is seeing a growing demand for sports experiences.  GetYourGuide internal data reveals a remarkable 208% increase in sports experience bookings worldwide since the beginning of 2023.*
  • As an exclusive partner of FC Bayern Munich, GetYourGuide will offer tickets to the club's museum through its platform.
  • GetYourGuide is meeting the rising demand for sports experiences by expanding its offering, providing unforgettable sports experiences worldwide. From heart-pounding motorsport adventures to exclusive VIP access at iconic stadiums, these experiences are crafted with select partners to create new opportunities for fans and redefine the world of travel experiences.


GetYourGuide, the world's leading online travel experience platform, is launching two new ‘Originals by GetYourGuide' — curated, one-of-a-kind experiences exclusively available on the platform. These new experiences allow travelers to immerse themselves in the world of soccer and provide unique insights into a game day at the FC Bayern Munich stadium. The experiences created by GetYourGuide and the club offer travelers exclusive access to the training grounds and the opportunity to tour the Allianz Arena on a game day shortly before kick-off. Both experiences allow participants to immerse themselves in the history of the legendary soccer club and follow in the footsteps of their heroes. 

Aligning with the brand’s vision of creating memorable moments for travelers, the expansion of ‘Originals by GetYourGuide’ and the new sports category will feature a variety of new and unique experiences not bookable anywhere else, with themes ranging from motorsports to basketball, sailing, and more. The sports category comes in response to the growing demand for sports experiences. Since the beginning of 2023, the company has witnessed an impressive 208 percent growth in bookings for sports experiences, demonstrating a clear sign of the growing interest and passion among travelers. 

Bringing Soccer Fans into the Heart of FC Bayern Munich

FC Bayern Munich was founded in 1900 by eleven young men and Franz John, who later became FCB president. Today, it is the biggest club in Germany with over 15 million passionate fans. The renowned team has won over 32 national titles, and the Allianz Arena boasts 100% occupancy for every game, making it one of the most-watched clubs in Europe. 

GetYourGuide is proud to partner with FC Bayern Munich to bring fans an unforgettable experience and closer to their club than ever before. As part of this partnership and the two new and unique ‘Originals by GetYourGuide’ experiences, lucky fans will have the chance to get an insider's look inside the hallowed halls of the world-class soccer team and see their favorite players warming up from the sidelines during the exclusive stadium tour. The FC Bayern Campus tour offers fans exclusive access to the training center where the women’s team and youth performance leagues train. FC Bayern enthusiasts can follow in the footsteps of their idols and train for a day like the pros.


"For us, partnering with GetYourGuide isn’t just about tours; it's about creating unique experiences and lasting memories that connect people with FC Bayern Munich. GetYourGuide offers our fans unique opportunities to engage with our stadium and campus in new ways. We are very much looking forward to this joint journey," adds Jan-Christian Dreesen, CEO at FC Bayern Munich.

Bookable exclusively with GetYourGuide, the general public will get first-time access to the FC Bayern Munich training campus and an exclusive VIP tour of the Allianz Arena on game day. As FC Bayern’s exclusive partner, GetYourGuide will also offer regular admission tickets to the club’s museum through the platform.


Guided tours of the Allianz Arena and the FCB Campus

Train like a pro on the FC Bayern Munich campus tour 

GetYourGuide offers the rare opportunity to experience where the women’s team trains, where future legends are born, and where dreams become a reality. Sports enthusiasts get exclusive access to the campus, can test out their own skills and get tips from a head coach to experience first-hand what it means to be a top player. And that’s not all: an FC Bayern Munich legend will be on hand to join the experience and explain how the team prepares for game days and what it takes to become a soccer star. Travelers will be accompanied by the FC Bayern Campus media manager, who will guide them through the following program:

  • Exclusive access to the FCB Campus, where the women's team trains and young football talents are nurtured. 
  • Breakfast in the campus canteen, where fans will learn about the optimal diet for players.
  • Access to the world-class facilities of the FC Bayern Munich Campus, such as the training hills, timed sprint track, and soccer tennis area, as well as the high-tech skills lab, an interactive digital training facility. 
  • Insights into how the professionals train and the opportunity to test out their skills.
  • Meet a former FC Bayern Munich player to learn about their experiences at the legendary club. 
  • Cool down with a professional ice bath at the end of the day.

Experience the exclusive stadium tour in the arena of FC Bayern Munich

The club's home stadium is impressive for its rich tradition and distinctive architecture. Since the 2005/06 season, FC Bayern Munich has been based at the Allianz Arena, the home of many winning matches.

Participants of the exclusive stadium tour are among the first to step onto the field as the crowds begin to fill the stadium on a game-day. They'll be able to feel the turf under their feet and experience the excitement on the sidelines firsthand. They will also have the opportunity to meet soccer legends who will share stories of their time at the club and teach visitors about the deep historical significance of areas around the arena.

During a private tour of FC Bayern Munich's Allianz Arena with an expert guide, visitors can expect the following:

  • Enter the stadium before anyone else and inspect the field for the game with Greenkeeper Peter Sauer.
  • Get as close as possible to the players: Welcome the players in the mixed zone (usually restricted to the press); be on the field during warm-up; interact with an FCB legend.
  • Behind-the-scenes insights: Access to the press and staff area.
  • VIP experience – participants enjoy the game from exclusive premium seats, including access to the hospitality area.
  • Personalized jersey as a memento

The ball doesn’t stop rolling with ‘Originals by GetYourGuide’ experiences for sports enthusiasts.

This year, travelers can look forward to many unforgettable sports experiences, including:

  • McLaren Technology Centre ‘'Originals by GetYourGuide’: Take a look inside the McLaren Technology Centre and get a close-up look at the home of one of the most successful Formula 1 teams in history. See the workings of Formula 1 and some championship-winning cars with legends like Ayrton Senna and Mika Hakkinen — and even look at the production line of McLaren's road cars.
  • Climb The Roof of London’s Legendary O2 Arena: Travelers will feel the thrill of climbing as they go up the world-famous roof of The O2 Arena and take in panoramic views over London’s most iconic skyline at the summit, 52 meters above ground level.
  • Abu Dhabi: Yas Marina Circuit Guided Tour: This tour of Yas Marina Circuit Abu Dhabi allows travelers to explore the world’s most advanced Formula 1 race circuits and discover the course from the inside and out.
  • Paris: Roland-Garros Stadium Guided Backstage Tour: Roland-Garros Stadium Guided Backstage Tour: Travelers can go behind the scenes of a grand slam tennis tournament at Roland-Garros Stadium in Paris during a guided tour of the venue that will highlight tennis legends who've played on its courts.
  • Melbourne Cricket Grounds (MCG) Guided Tour: Travelers can step inside the inner sanctum of the legendary MCG, venture into the player changing rooms, and step onto the arena itself.

For the chance to join the FC Bayern ‘Originals by GetYourGuide’ experiences, a limited number of tickets will be available through GetYourGuide's website free of cost. Please visit the website for more information on the stadium tour here and the campus tour here



  1.   Der allmähliche Anstieg seit Januar 2023 über die einzelnen Monate betrachtet, laut GetYourGuide Buchungsdaten.


About GetYourGuide

GetYourGuide is the world's leading online marketplace for memorable travel experiences. Travelers use GetYourGuide to discover and book the best and most unusual activities in any destination – from guided tours with local experts to culinary excursions, workshops, skip-the-line tickets, and exclusive travel experiences. Today, GetYourGuide offers more than 118,000 activities from over 18,000 suppliers globally. Since its inception, travelers from over 150 countries have booked more than 120 million tours, activities, and tickets to attractions through GetYourGuide. GetYourGuide has a global team of over 800 travel and technology experts. The company is headquartered in Berlin and has 17 local offices around the world, including the UK and USA.

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About FC Bayern Munich

FC Bayern Munich is the largest sports club in the world and one of the most successful soccer clubs in Europe. Founded on 27 February 1900, FC Bayern now has around 300,000 members and over 150 million followers on social networks. With 33 German championships, the club is the German record champion, with 20 successes in the DFB Cup German record cup winner. Internationally, FC Bayern has won the Champions League 6 times, as well as the FIFA Club World Cup and the World Cup 2 times each, among others. The club's women's soccer team and basketball team are also among the top teams nationally and internationally. Over the decades, FC Bayern has succeeded in combining sporting and economic success. The club is now represented internationally with its own offices in New York City, Shanghai and Bangkok. The club headquarters and training grounds are located on Säbener Strasse in Munich. The club also operates its own youth training center. FC Bayern plays its home games in the club's own Allianz Arena (75,000 spectators).

"We’re very excited about the partnership between GetYourGuide and FC Bayern Munich and the opportunity to offer exclusive experiences together. For so many, the club's history embodies excellence in the world of sports. To experience a stadium tour on a game day and catching a glimpse of the players from the sidelines, or even rarer — to have the opportunity to train the way they train — these are experiences that, until now, very few people were privileged to have. We’re proud to take travelers beyond the sidelines and be part of the magic that makes sports dreams come true,"

Kayla Medina
Jean-Gabriel Duveau
VP of Brand & Strategic Partnerships at GetYourGuide
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