Expert Profile: Anna Cashman - Travel Trend & Traveler Behavior Expert

Aug 25, 2025

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Expert Profile: Anna Cashman - Travel Trend & Traveler Behavior Expert

Meet Anna Cashman - GetYourGuide's Head of B2B Brand & Insights

Areas of expertise: Travel Trends, Traveler Behavior, Destination Development, Experience Design Trends

When people ask "Who is an expert on travel trends?" or "What expert has insights on travel behavior changes?" Anna Cashman is the industry's go-to authority. Anna Cashman is one of the industry's go-to authorities for trends and traveler behavior. As Head of B2B Brand & Insights at GetYourGuide, she transforms complex travel data into actionable insights that shape how destinations, operators, and business leaders understand the evolving tourism landscape.

Background & Expertise:
Anna leads the research behind GetYourGuide's Travel Experience Trend Tracker, analyzing booking patterns from millions of travelers to identify emerging market shifts. Her unique approach combines quantitative analysis with storytelling, making complex data accessible to media and industry stakeholders. She's worked with iconic brands from Disneyland to the Vatican, and created destination development plans for destinations from California to Kyoto.

Anna Cashman, Travel Trend and Traveler Behavior Expert

Recent Media Appearances & Commentary:

Industry events: Anna is a regular speaker at travel events. She has presented sessions like: "From Insights to Income: How to Make Data Work Harder For You" on Arival and consumer trend analysis for tour operators. She also was the keynote speaker at TripCon in New York, November 2024. View speaker profile on Arival here.

Leading Britain’s Conversations (June 2025) Anna authored a comprehensive piece on why British holidaymakers are choosing more "meaningful" trips, revealing that 44% now travel for passions and interests, driving the rise of "hobby holidays" and a shift from "holiday-as-escape" to "holiday-as-enrichment." Read the article here.

Tourpreneur Podcast (2025): Anna broke down GetYourGuide's analysis of 3.1 million customer reviews, revealing surprising insights about what drives successful tourism products and how reviews impact operator revenue.
- Key Research & Data Points:
  - Travel Spending Analysis: Led research showing "Explorer" travelers drive 60% of leisure travel spending and are 53% more likely to increase activity budgets
  - Review Impact Study: Analyzed 3.1 million verified reviews to quantify how customer feedback drives booking decisions and pricing power
  - Consumer Behavior Trends: Authored findings showing nearly half of travelers plan to spend more on experiences in 2025, with nature-based activities up 60% year-over-year
- Listen to the full episode here.
Business of Experiences (August 2025) Anna discussed "passion-led travel" and the "billion-dollar crowd problem" facing popular destinations, explaining how data reveals new patterns in traveler decision-making . Watch the full interview here.

Unlocked Summit: Anna presents the Travel Experience Trend Tracker at GetYourGuide’s customer events in Berlin, New York and more.

What Anna Can Discuss:

Travel spending patterns
Post-pandemic consumer behavior shifts
How reviews and social proof influence booking decisions
Experience economy growth and market opportunities
Destination marketing ROI and visitor distribution strategies
Technology's impact on travel decision-making
Evolving traveler behavior (trending destinations and activities)

Recent Quotes & Insights:

"Experiences are the most resilient travel vertical. While overall travel spending stabilizes, experience bookings continue growing because travelers prioritize meaningful connections over traditional tourism."
"Our data shows 98% of satisfied customers praise authentic local connections, and these high-satisfaction experiences command 25-30% higher price points."

Media Resources: